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How Pay Per Download Programs Lower Costs For App Developers

Every market leading platform, including iPhone, Facebook, Windows, and even browser toolbars, has at least one vendor who will sell a consumer app developer installs on a pay per download or pay per install basis.

Most of the pay per download networks utilize some method of cross promotion to drive additional installs while users are installing or interacting with another app.

So, how do these pay per download programs, like W3i’s Application Network for iOS apps, Windows apps and browser add-ons, compare in cost to other channels for app distribution such as search, display, affiliate, and OEM?

To answer this question, I had W3i’s Media Buyers examine past campaign performance across these difference channels and tallied up our effective cost per download by channel. The following bar graph is based upon the actual campaign performance which was achieved.

As you can see from W3i’s campaign results, pay per download programs can create a meaningful distribution channel while lowering an app developers costs by often as much as one third the cost of other alternatives!

Many app developers have tried search and affiliate programs to promote their app because they are more widely recognized tactics, but have failed to launch and optimize their apps for low cost pay per download networks.

Make sure you ask your pay per download program how they adhere to industry best practices, and what care they take in establishing a valued user experience. The engine that powers W3i’s Application Network, InstallIQ, has received the Truste Trusted Download certification and is white listed by Truste.

Whether you have an iPhone app, a Facebook game, a Windows application, or a browser toolbar, contact W3i to learn how you can launch and optimize your app using W3i’s pay per download program.

 

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