How Tweativity, a Free Twitter Backgrounds App, Plans to go Viral

Many Windows app publishers haven’t had success leveraging new social media platforms like Facebook or Twitter to increase their number of installs.

The team that manages Freeze.com recently launched Tweativity; a free Twitter backgrounds desktop app which leverages Twitter’s API’s to encourage sharing.

As you can see from the following screen shot, one of the marketing goals of this desktop app is to leverage Twitter’s messaging API to go viral:

I installed Tweativity and would highly recommend it. Give this free Twitter backgrounds app

I’ll report back on how it is performing and lessons learned over the coming weeks.