[Originally posted on VentureBeat, March 12th 2015]
NativeX, a maker of ad technology for mobile games, has named its cofounder Rob Weber as its new chief executive. On top of that, the company told GamesBeat that it is launching its new Triad video ad format that offers mobile gamers their choice of which video ads to view.
Weber, who previously headed business development, replaces Andy Johnson, who will remain chairman. Weber cofounded W3i with his twin brother Ryan in 2007. In 2013, they rebranded the company as NativeX to focus on native advertising, or ads that are built into mobile games and appear to be a natural part of the app itself. Andy Johnson joined the company in 2007 to head the PC business, and he was appointed CEO in early 2014 to help bring more big-company discipline to NativeX.
In an interview with GamesBeat, Weber said that he prefers a flat management style, and he may make some changes to the organization as a result. He also hired Mike Wallin, formerly of PlayPhone, as vice president of business development as Weber’s replacement. Ryan Weber remains chief product officer.
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