Home   App World   Apple Dots Its Privacy ‘I’s In iOS 9, While Google Appears To Back Pedal

Apple Dots Its Privacy ‘I’s In iOS 9, While Google Appears To Back Pedal

[Originally posted on AdExchanger, September 1st, 2015]

The debate around privacy – and where Google stands – is kicking up on the eve of Apple’s upcoming September launch of iOS 9.

Why? Because though advertising revenue hardly tickles the bottom line at Apple, its decision to enable content blocking in iOS 9 affects how Google’s developers monetize.

Apple’s content-blocking feature allows developers to create extensions that block cookies, images and trackers. Apple also is implementing a security and encryption provision in iOS 9 called App Transport Security (ATS) that will require developers to use secure communication – known as TLS, or transport layer security, the successor to SSL – between their apps and web services.

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