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Secret Factors Behind Apple’s App Store Search Ranking Algorithm Revealed

VentureBeat’s recent post ‘Boosting organic downloads: ASO in 4 simple steps’ has an outstanding image showing how the iPhone and iPad App Store search rankings work:

ASO: Off-Page & On-Page iPhone & iPad Search Ranking Factors

If you are looking into app store optimization for an app you are publishing, you should memorize this image.

For more in-depth details into App Store optimization tips and tricks, check out this free App Store Optimization white paper.