For my second installment for an on-going monthly column I am writing for ClickZ, my article “Are Trekkies Having all the Fun in Social Apps?” covers the factors which are driving success for social app marketing campaigns. In the article, I cover why Friend2Friend’s Facebook app and Twitter app campaigns for Atari’s Star Trek Online game have been successful. I relate how the factors contributing to the success of these social app marketing campaigns can be applied to other app marketing campaigns, such as mobile app marketing and desktop app marketing.
Check out my first monthly app marketing column for ClickZ entitled “Five Application Marketing Trends” which provides a summary of the top five application marketing trends impacting digital marketers.
Every market leading platform, including iPhone, Facebook, Windows, and even browser toolbars, has at least one vendor who will sell a consumer app developer installs on a pay per download or pay per install basis.
Most of the pay per download networks utilize some method of cross promotion to drive additional installs while users are installing or interacting with another app.
So, how do these pay per download programs, like NativeX for iOS apps, Windows apps and browser add-ons, compare in cost to other channels for app distribution such as search, display, affiliate, and OEM?
To answer this question, I had NativeX’s Media Buyers examine past campaign performance across these difference channels and tallied up our effective cost per download by channel. The following bar graph is based upon the actual campaign performance which was achieved.
As you can see from NativeX’s campaign results, pay per download programs can create a meaningful distribution channel while lowering an app developers costs by often as much as one third the cost of other alternatives!
Many app developers have tried search and affiliate programs to promote their app because they are more widely recognized tactics, but have failed to launch and optimize their apps for low cost pay per download networks.
Make sure you ask your pay per download program how they adhere to industry best practices, and what care they take in establishing a valued user experience. The engine that powers NativeX’s desktop application network, InstallIQ, has received the Truste Trusted Download certification and is white listed by Truste.
Whether you have an iPhone app, a Facebook game, a Windows application, or a browser toolbar, contact NativeX to learn how you can launch and optimize your app using NativeX’s pay per download program.
This article was written for app developers seeking downloads, however, if you have a website and would like to promote NativeX’s applications, visit NativeX’s affiliate site to learn more.
The following two paragraphs were taken from an excellent post written by Donna Fenn. I highly recommend you pick up her book Upstarts!
“Small business owners are typically an optimistic lot, even in the face of dismal economic conditions. But a recent American Express OPEN Small Business Monitor survey found that GenY entrepreneurs are more optimistic than most. “More than three-quarters (80%) of these entrepreneurs have a significantly more positive outlook on business prospects versus GenX and business owners overall (each 55%), and Baby Boomers (52%),” the survey noted. GenY business owners were most likely to be hiring and making capital investments, and least likely to have cash flow issues and to be “stressed out” about the economy.”
Later on in her post, Donna provides highlights from a discussion we had about my experience as a GenY entrepreneur, and W3i-
“Focus on your core competency. Robert Weber’s company, W3i in Sartell, MN, markets third party computer applications and has been growing 53% a year. W3i continues to post significant gains this year because, Weber says, he had the foresight to eliminate divisions of the company that were hogging resources without generating significant revenue. He shut down a lead generation business and sold a mobile applications business “we never really figured out how to integrate into our main company.” With a single point of focus — “to be market leader in applications distribution” — Weber says the company is well positioned for growth this year.”
Read Donna’s full post here