Aaron Kardell, developer of iGarage Sale and other successful apps, provided several tips on how to create awareness for your iPhone, Android or other mobile applications in this video. The three key points are summarized here and can increase your chances for success after release.
Apply viral hooks in your app that will encourage people to share the app with others. Include links that make it easy to share the app on Facebook, Twitter, etc. If the app is only useful when a friend installs the app too, the referral will create additional installations.
Improve your app’s ratings by using in-app messaging. The App Store is designed to give your app bad ratings by default because users are only asked to rate an app after uninstalling. This creates a negative bias. To improve ratings prompt users after they use the app awhile to provide feedback and your app’s ratings will improve. Attached are two examples of apps that include a request for ratings while users are playing the game, Angry Birds by Rovio Mobile and Golf Putt Pro by Neon Play.
Don’t blindly introduce your app into the App Store. Put a marketing plan together. Take into consideration doing pay per install, press releases and pay per click to increase your ranking in the App Store.
You can watch the full version of Aaron Kardell’s video by visiting Untether.tv. By using these tips to generate awareness for your iPhone, Android and other mobile apps, your app will pull ahead of the competition.